We must stop people from pirating our movie trailers!

In another case of DRM madness, Apple is trying to prevent people from being able to store and copy MOVIE TRAILERS.

That's right, the studios hate their advertisements to be viewed by as many people as possible.

Apple's trailers are streaming-only, which makes no fucking sense when they are Full HD at a bitrate of 10 megabits per second.. unless they are advertising solely to the South Korean moviegoing public.

In the original version of this article, I accused Microsoft of doing a similar thing on their website www.wmvhd.com. But in actual fact, although the videos are ".exe files", they're just self-extracting archives containing unprotected WMV HD videos. You can extract them in Wine.

And the quality is beautiful.

Who would have thought that Microsoft would be less obsessed with DRM than Apple?